Privacy Policy

The Chelsea Boutique operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Chelsea Boutique is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, payment method, and payment confirmation.
  • Account information including your username, password, preferences, and settings.
  • Transaction information including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us including information you provide when contacting customer support.
  • Device information including information about your device, browser, network connection, IP address, and other identifiers.
  • Usage information including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, use the Services, communicate with us, or otherwise provide personal information.
  • Automatically through the Services, including from your device when you visit our website, and through cookies and similar technologies.
  • From our service providers, including providers that enable technology and process personal information on our behalf.
  • From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to process payments, fulfil orders, remember preferences, send account notifications, manage accounts, arrange shipping, facilitate returns and exchanges, enable product reviews, recommend relevant products, and improve your shopping experience.
  • Marketing and Advertising. We may use your personal information to send promotional communications by email or other permitted channels and to display advertisements for products or services on our website or other websites. Where required by law, we will obtain your consent before sending direct marketing communications or using cookies for advertising.
  • Security and Fraud Prevention. We use personal information to authenticate accounts, support secure payments, detect and investigate suspected fraudulent or unlawful activity, and protect our Services.
  • Communicating with You. We use personal information to respond to enquiries, provide customer support, and maintain our business relationship with you.
  • Legal Reasons. We use personal information to comply with applicable laws, respond to valid legal requests, resolve disputes, and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy and applicable law. These circumstances may include:

  • With Shopify, vendors, and service providers who perform services on our behalf, such as payment processing, IT management, analytics, customer support, storage, fulfilment, and shipping.
  • With business and marketing partners to provide advertising and marketing services, subject to applicable consent requirements and your privacy rights.
  • When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, such as delivery providers or social media integrations.
  • With our affiliates or within our corporate group, where applicable.
  • In connection with a business transaction, legal obligations, valid requests from public authorities, enforcement of our terms, or the protection of our rights and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the platform.

Information you submit through the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.

Shopify may also process information about your interactions with our store, other merchants, and Shopify to provide certain enhanced features. Shopify is responsible for processing personal information for these purposes and for responding to requests concerning the relevant processing.

To learn more about how Shopify uses your personal information and the rights available to you, please visit the Shopify Consumer Privacy Policy. You may also visit the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and terms.

We are not responsible for the privacy, security, or accuracy of information on third-party websites. Information you share on public or semi-public platforms, including social networking services, may be visible to other users according to those platforms' settings and policies.

The inclusion of third-party links does not necessarily imply endorsement of those websites or their operators.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children where doing so would violate applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below so that we can review the matter and take appropriate action, including deletion where required by law.

Security and Retention of Your Information

We take reasonable measures to protect personal information against unauthorised access, misuse, loss, disclosure, or alteration. However, no security measure is perfect, and we cannot guarantee absolute security.

Information transmitted over the internet may not be completely secure while in transit. We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including maintaining accounts, fulfilling orders, complying with legal obligations, resolving disputes, and enforcing agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are subject to applicable legal requirements and exceptions.

  • Right to Access: You may request access to personal information we hold about you.
  • Right to Delete: You may request deletion of personal information where applicable.
  • Right to Correct: You may request correction of inaccurate personal information.
  • Right to Portability: You may request a copy of certain personal information or its transfer to another provider where applicable.
  • Managing Communication Preferences: You may unsubscribe from promotional emails using the unsubscribe link included in our emails. We may still send non-promotional communications relating to your orders or account.

If you reside in the United Kingdom or European Economic Area, you may also have the following rights, subject to applicable law:

  • Objection to Processing and Restriction of Processing: You may request that we stop or restrict certain processing of your personal information.
  • Withdrawal of Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise your rights by contacting us using the details below. To learn more about how Shopify processes personal information and the rights available to you, visit the Shopify Privacy Portal.

We will not unlawfully discriminate against you for exercising your privacy rights. We may need to verify your identity before processing your request. Where permitted by law, you may appoint an authorised representative to submit a request on your behalf. We will respond within the timeframe required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to complain to your local data protection authority. If you reside in the United Kingdom, you may contact the Information Commissioner's Office.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country where you reside.

Where personal information is transferred outside the United Kingdom or European Economic Area, we will use appropriate safeguards where required by applicable data protection law. These may include recognised adequacy decisions, standard contractual clauses, or other legally approved transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal and regulatory obligations.

We will publish the revised Privacy Policy on this website, update the "Last updated" date, and provide notice of material changes where required by applicable law.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details below.

Store Name: The Chelsea Boutique

Company Name: DEEVEE CAPITAL LTD

Company Number: 16156916

Business Address: 169 Great Portland Street, 5th Floor, London, W1W 5PF

Email: info@thechelseaboutique.com

Customer Service Hours

Monday to Friday: 09:00–17:00 GMT

We aim to respond to enquiries within 24 hours.